Under Armour Names Patrik Frisk as Chief Operating Officer

Under Armour (UA) has named Patrik Frisk as Chief Operating Officer, effective July 10. Frisk has nearly 30 years’ experience in the apparel, footwear and retail industry. Most recently, he was CEO of The Aldo Group, a global footwear and accessories company, the company said in a press release Tuesday.

In conjunction with Frisk’s appointment, the company also announced other strategic executive changes “to align its organizational structure to better leverage its digital business, support its move toward category management, and drive greater operational efficiency across the organization.” Paul Fipps has been named Chief Technology Officer; Colin Browne has been named Chief Supply Chain Officer; and, in May, Kevin Eskridge was named Chief Product Officer.

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